Marketing isn't a dirty word (but camera companies are not your friends)

news via Articles: Digital Photography Review (

Marketing departments work to develop products that people will want. They aren't always trying to make the best product for you, though. Camera companies are not your friend but they’re also not trying to trample on your dreams. It seems like an obvious statement, but a misunderstanding of how markets and marketing work sometimes leads to exactly this sort of misconception. A look at the role marketing plays can help explain why 'your' brand sometimes makes decisions you hate. Making...


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