Once upon a time, nothing about the census
sounded sexy, except to bean-counters and demographers. But in the upside-down reality known as 2020, the count turned contentious.
For Wavemaker, crafting and implementing
the U.S. Census Bureau’s media plan played out as a thriller. If it had come across our nomination desk with a theme song, it would have been “Mission:
This campaign dodged more missiles than Robert Downey Jr. in an action movie: COVID-19, massive social...
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