Media Client of the Year: The U.S. Census Bureau

Once upon a time, nothing about the census sounded sexy, except to bean-counters and demographers. But in the upside-down reality known as 2020, the count turned contentious.  For Wavemaker, crafting and implementing the U.S. Census Bureau’s media plan played out as a thriller. If it had come across our nomination desk with a theme song, it would have been “Mission: Impossible.” This campaign dodged more missiles than Robert Downey Jr. in an action movie: COVID-19, massive social...