Mindshare North America CEO Talks About New Role, Purposeful Media and Agency Evolution

Last week, Mindshare hired Amanda Richman from sister GroupM agency Wavemaker as North America CEO. In 2017, Richman joined GroupM agency MEC from Starcom as U.S. CEO, ahead of its merger with Maxus. This resulted in the creation of Wavemaker. Last year, she led Wavemaker through the upheaval of the pandemic to 4.6% net revenue...