New Mexico State's first-in-nation university-branded whiskey stirs up business opportunity and conc

It’s hard to get your hands on a bottle of Pistol Pete’s Six-Shooter Whiskey. Chris Schaefer, the co-owner of Dry Point Distillery, can’t restock them fast enough. “I’ve been running around like crazy the last few days just trying to get it stocked up in stores,” Schaefer said. “They’ve been selling out minutes after I put them on the shelf.” The rye whiskey from Dry Point, a small distillery in Las Cruces, N.M., that Schaefer runs with his father, is New Mexico State University’s...