Northern Essex Community College regains Hispanic students

Image:  Northern Essex Community College, the first Hispanic-serving institution in Massachusetts, experienced an alarming 7.5 percent drop in Hispanic student enrollment at the height of the pandemic in fall 2020. The decline prompted college administrators to quickly roll out a series of supports and interventions to recruit and retain those students. The college launched a new bilingual chat bot on its website to answer questions about enrollment and other subjects, placed...