P&G backs major league soccer and PepsiCo debuts reality dating show: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Kicking off P&G has scored a multi-year sponsorship with Major League Soccer, in a deal that brings a whole range of its brands in front of an important new demographic. Ad Age’s Jack Neff reports that the agreement, which includes Gillette, Old Spice, Crest, Oral B,...