Steelcase's VP of Design on Designing a Carbon Fiber Alternative in a Startup Environment

Steelcase recently announced SILQ, an office chair inspired by the sleekness of aerospace designs and the high-performance of Paralympic prosthetic legs. While the chair itself is beautiful and the inspiration is clear in the final result, SILQ's uniqueness lies in its revolt against the corporate design process, stagnant work days and luxury materials.  Steelcase VP of global design and engineering, James Ludwig, worked with just four other designers on this project. They kept their work a...