Super Bowl Alert: Michelob Ultra channels ‘Caddyshack’ and PetSmart plots ‘TAILgate tour’

Ad Age is counting down to Super Bowl LVII. In the weeks leading up to the game, which will air on Fox on Feb. 12, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. A Cinderella story For last year’s Super Bowl, Michelob Ultra and Wieden+Kennedy channeled “The Big Lebowski” with two bowling-themed, celebrity-filled spots called “Superior Bowl.” This year, the...