Welcome to Ad Age’s SXSW 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from Austin. You can sign up here to get updates delivered to your inbox.
Ad executives are headed back to Austin, Texas after a two-year hiatus. But SXSW will certainly have some new elements to it, both in-person and virtually. A big draw this year comes from the hype around Web3, NFTs, and cryptocurrency. Oh, and Dolly Parton.
Taking SXSW’s temperature
It’s 39 degrees and...
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