SXSW Day 1: A cold, quiet day in Austin

Welcome to Ad Age’s SXSW 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from Austin. You can sign up here to get updates delivered to your inbox. Ad executives are headed back to Austin, Texas after a two-year hiatus. But SXSW will certainly have some new elements to it, both in-person and virtually. A big draw this year comes from the hype around Web3, NFTs, and cryptocurrency. Oh, and Dolly Parton. Taking SXSW’s temperature It’s 39 degrees and...