The most innovative travel companies are focused on this one thing

The companies making the biggest impact in travel and hospitality this year are easing longstanding travel pain-points by creating technology—chatbots, search engines, and booking tools—that provides one thing that all travelers crave: flexibility. “There’s a lot of anxiety around rising travel prices and binding bookings, especially after COVID,” says Ulrike Gretzel, a senior research fellow at USC’s Annenberg School for Communication and Journalism, who specializes in the use and impact of...