Adobe’s controversial marketing is fueling a war with creatives over AI

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. In a recent open letter to Adobe, the American Society of Media Photographers has accused the maker of Photoshop of a “shocking dismissal of photography and the photographers who have dedicated their lives to creating it.” The foreground problem: some of the language used in recent Adobe marketing for Photoshop. But look a little deeper, and this flare-up also seems like the latest...