For female politicians, investing in your appearance is a double-edged sword. On one hand, studies have shown that women who wear visible makeup are perceived to be more competent than those who go bare-faced; on the other, it also puts them at the mercy of critics who see a female leader’s hypothetical facelift or “thick makeup ” as fair game for scrutiny. Nobody ever asks a man in power how he stays “looking so fresh ” on public radio — but if they did, perhaps they’d uncover the truth...

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