This Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Public

Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should never perform in public, like clipping your nails and, certainly, brushing your teeth. A brand called Hello is tackling the latter, but with a dose of humor, a modicum of privacy...