To Create Big Value, Don’t Be Shy

Whether you design automobiles, work as an aerospace engineer or sell medical equipment, there comes a time when you’re likely to have exhausted the traditional levers for growth. It’s a bit of a confounding moment and it requires a new range of creative solutions to make progress. Naturally, this causes some anxiety, and while there is realization that digital tools can be a gamechanger, there is still reticence to embrace them fully. Reasons vary – from management mindset, to increased...