Trendy olive oil brand Graza is cracking open a new way to refill its iconic bottles

In the two years since Graza launched in 2022, the olive oil maker’s dark-green, twist-top squeeze bottles have become ubiquitous. Graza didn’t exactly reinvent the wheel; the squeeze bottle has long been championed by professional chefs as a tactile and practical tool that allows for unique precision while cooking. But the oil aficionados at Graza took that familiar form and brought it into people’s homes. “It seems like it’s important to us only from a branding and advertising...