&Walsh rebrands Lex, welcoming in a new generation of LGBTQ+ community creators abduzeedo0130—23 &Walsh created the messaging framework, visual identity, UX/UI toolkit, and website design & development for the queer-owned and operated social app. Before the social app, there was the Personals Instagram account, created by Lex founder and CEO Kell Rakowski in 2017. Rakowski created the Instagram account to mirror old school newspaper personal ads where the...

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