Why Bespoke Beauty Is The Next Big Thing

Bespoke beauty, much like anything personalized or tailored, used to be expensive, exclusive, and elitist. 2018, however, signals the end of one size fits all, as an increasing number of brands are offering custom products, from fragrances and hair shades to facial oils and lip color. There are several explanations for the recent growth of the bespoke movement. Firstly, as the industry makes moves towards embracing diversity – led last year by Rihanna’s Fenty and ASOS’ Face + Body...