Top executives sometimes make stupid decisions. The goal of any support group is either to help prevent those decisions, or to quickly point to the adverse impacts to the decisions so they can be reversed before causing terminal damage to a company.  You can’t do either without solid — and often real-time — metrics because you’re seldom brought in before a bad decision has been made. After the fact, you must instead create and present a compelling argument to limit the damage. My bad...


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