Shares of Zynga Inc. jumped 5% to a three-year high in morning trade Friday, after Morgan Stanley turned bullish on the mobile games company for the first time, citing increasing optimism over the company's "live services" business, which includes poker. Analyst Brian Nowak raised his rating to overweight from equal weight, and boosted his stock price target to $4.50, which is 20% above current levels, from $3.00. Nowak said he is "bullish" on the live services business "as it is driving...

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